Keep Australia Beautiful WA's new anti-litter campaign was launched at the start of Keep Australia Beautiful Week by Minister for Environment, Hon Stephen Dawson MLC. The campaign targets some of this State’s most littered items—including takeaway food and beverage containers and cigarette butts.
Litter statistics as measured by the National Litter Index show that Western Australia still has high levels of litter. Litter has social, environmental and economic costs, including impacts on wildlife, costs of clean-ups and loss of visual appeal and amenity of our public spaces.
The campaign-"If you leave litter, you're rubbish"- focuses on some of the most commonly littered items, and shows the cost and the impacts on the environment. The hard hitting message reinforces the unacceptability of littering behaviour, and reminds litterers that it is illegal and that you can be fined if caught.
Why focus on takeaway food and beverage packaging and cigarette butts?
The campaign aims to send a serious message to litterers and encourage all Western Australians to always bin their rubbish, because its the right thing to do.
Test your litter knowledge now-try the Bin it to win it Quiz
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Keep Australia Beautiful is offering financial incentives for WA local governments to create their own anti-litter campaign on rubbish bins. Email Natsales to find out more.