Each year KAB national conducts a National Litter Index which you can find on our website here (http://www.kabc.wa.gov.au/litter-information/national-litter-index.html)
Recently released is the Branded Litter Study. It compares the makeup of brands in the litter stream for 2011-12 to that in 2007-08.
Results show an average total of 10,565 branded litter objects (down from 12,544 items in 2007/08) were recorded across all national sites surveyed during November 2011 and May 2012. When adjusted for the removal of cigarette butts, branded litter items account for 24% of the total litter stream across Australia.
The Branded Litter Study analyses litter by assigning branded items to eight different industry categories. It displays the most prevalent brands overall and within each category, both nationally and across all states and territories.
Non-alcoholic beverage containers and packaging represented the largest proportion of the branded litter objects identified nationally (25.9%, up from 21.4% in 2007/08). Other industry categories that were associated with large proportions of the branded litter recorded nationally included alcoholic beverage containers & packaging (16.2%, down from 19.5% in 2007/08), take-away food & drink containers & packaging (18.6%, up from 15.3% in 2007/08) and snacks wrappers & packets (16.8%, down from 17.0% in 2007/08).
As a proportion of all branded litter items recorded across Australia, McDonald’s (12.78%, up from 9.85% in 2007/08) and Coca Cola (9.85%, down from 9.96% in 2007/08) clearly made the most significant contributions to the national litter stream.
Within each of the industry categories nationally (excluding other litter), the most commonly identified brands were:
Alcoholic Beverage Containers & Packaging – Carlton (12.2%, up from 7.9% in 2007/08) and Tooheys (11.3%, up from 9.9% in 2007/08)
Milk Beverage Containers & Packaging – Masters (19.6%, down from 26.5% in 2007/08) and Farmers Union (12.9%, up from 12.0% in 2007/08)
Non-alcoholic Beverage Containers & Packaging – Coca Cola (38.1%, down from 46.5% in 2007/08)
Retail Brands & Packaging – Coles (28.1%, up from 24.0% in 2007/08) and Woolworths (24.5%, down from 30.6% in 2007/08)
Snacks Wrappers & Packets – Cadbury (24.1%, up from 22.0% in 2007/08)
Take-away Food & Drink Containers & Packaging – McDonald’s – (68.8%, up from 64.3% in 2007/08)
Tobacco – Winfield (31.2%, down from 31.4% in 2007/08)
Analysis of category results throughout Australia shows that highway sites generally contributed the highest proportion of branded litter across all eight industry categories. Additionally, the contribution of branded litter by the main material categories shows that the majority of branded litter objects were either paper/ paperboard (35.7%, down from 39% in 2007/08) or plastic (33.7%, up from 31.3% in 2007/08) items.